Youniverse
Now I'm a fan of trendwatching.com. Their monthly issues are what one might call lengthy but really allow you to keep up with the speed at which innovations are taking place. With them and Wired I feel that I can not miss anything of real importance.
Their latest issue is on branding in what they named the "Youniverse". It's simply really good at giving you an overview of the different worlds out there that people are already creating for themselves and interacting with each other in.
This coincidides well with the latest research I made on SecondLife recently. It and others are I feel at a stage in their evolution where businesses should take a closer look at them.
Theandb will buy some virtual space soon in SecondLife and see if we can use it as a collaborative space, next to Marratech - a video-collaboration/ e-meeting tool - which we are already using to keep in touch with clients abroad. Who knows... maybe branding some v-event will come next.
