From hereon and actually since the 23rd of June 2008, Theandb Pty Ltd has been renamed to Pantha Corporation Pty. Ltd (official certificate). There were many good reasons for this change.

There are now on a constant basis anywhere between twenty and thirty people working on Pantha's projects. A personal brand such as Theandb did not seem to make a lot of sense any longer for what is fast becoming a web-strategy and technology execution company to be reckoned with. Other factors contributing to the name change were questions such as how we could bring a third director on-board in the future and/or the ability to exit from the business at some point with a more easily pronounceable and well recognised brand name increasing the likelihood and success of a sale.

All taken together, it had to be done.

For now, given the fact that we are very busy on numerous client engagements, we have not yet had the time for a proper branding exercise. But we will... as soon as we can. Wait for a relaunch of theandb.biz as well as pantha.net which we hope to get through with beginning of next year 2009.

Now: Champagne and a toast to Pantha Corporation!!!